MULTICULTURAL

The More You Know, the More You Know

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How Are Minorities Faring In The Economy. By Amanda Logan, Tim Westrich From the Center For American Progress. "...Although all U.S. households are hurt in the economic slowdown, Hispanic and African-American households are more vulnerable; they are likely to suffer first and to suffer more...Hispanics’ median family income declined by an average of 0.5 percent per year from 2000 to 2006...African Americans’ median income declined by an average of 1.3 percent per year from 2000 to 2006." 04/29/08

The Multicultural Marketing Equation Study focusing on Online Technology Ownership. Dr. Felipe and Dr. Betty Ann Korzenny. Florida State University's Center for Hispanic Marketing Communication. March 2008

Emerging minorities are more likely than non-Hispanic whites to innovate once they are online and they are likely to be more reachable via new technologies than the old mainstream.

Minority Shopping Online Up In Numbers and Frequency . 03/21/08

Posted by Jack Loechner. The Media Audit reported that Online shopping by African-Americans, Asians, Hispanics and other minorities has increased dramatically during the past five years. Among the Hispanics surveyed:
41.8% of Hispanics shop online, compared to 27.7 percent five years ago, 23.5% of Hispanics make five or more purchases in a year, and 12.3% make 12 or more purchases a year. For more information from the Data Source , please visit here.

 

New population profiles released by Census Bureau U.S. Census Bureau. HispanicAd. 11/15/06

Pew Internet Project Data Memo Cell Phone Use. 04/06

Toward Equality of Access Sponsored by the Bill & Melinda Gates Foundation and developed with the ALA and several other organizations, this report explores the role of libraries in addressing the digital divide.

PDF A Nation Online: Entering the Broadband Age This 2004 Report by the U.S. Department of Commerce looks at computer and internet usage by Americans.

Diversity’s Added Value to the Magazine Industry Magazine Publishers of America.

 

The Multicultural Marketing Equation, Felipe Korzenny, Ph.D. Florida State University. 11/15/06

 



CLICROI: Hispanic Lead Generation

Panel Recruitment of Hard-To-Reach Groups Including Hispanics

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