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 The More You Know, the More You Know
As U.S. ad-spending growth virtually ground to a halt in early 2008, the $4 billion U.S. Hispanic market continued to post small but respectable gains...The Fact Pack includes data about marketers' 2007 ad outlays by company and category; demographic trends; and rankings of top TV, radio, newspaper, magazine and online media. Expanded information on digital media and how it is used by Hispanics is also included. Additionally, the Fact Pack contains an exclusive ranking of the top 50 U.S. Hispanic agencies, including, for the first time, non- Hispanic agencies that report a significant amount of Hispanic business. NEW YORK (AdAge.com). The Hispanic Fact Pack 2008. July 2008. http://adage.com/images/random/datacenter/2008/hispfactpack08.pdf
Market Segmentation, Hispanic Social Media, the State of Mobile in the Hispanic Market, Cutting-edge Creative: Hispanic and more. adtech-Miami 2008, Hispanic podcasts and presentations.
Hispanic-Fluentials Spend More Time Interacting Online Than Gen Pop e-fluentials. The most influential opinion leaders in th Hispanic community spend 30 hours per week interacting with other online. Burson Marsteller. 03/20/08
Hispanics are not alike. Hailing from 24 Latin American countries, Hispanics are making a diverse mark on the U.S. landscape. From music to food, they have infused customs and traditions into the American mainstream. But mainstream marketing to this diverse group is a recipe for failure. New fusion analyses now go beyond traditional age/sex demographics to provide a more accurate method of target marketing. Advertisers cannot reach their goals without winning the Hispanic consumer.
Top Hispanic Advertisers in the United States. Hispanic Business Magazine has prepared this interesting list of the top 100 Hispanic advertisers for the period July 2006 and June 2007.
Hola, Mi Amigo by Pete Lerma. ClickZ Experts. Hispanics are going online in staggering numbers. They are embracing the Internet and are really active users. 11/14/06
2006 Ad Age Hispanic Fact Pack. Annual Guide to Hispanic Marketing and Media. Marketing Age. By Laurel Wentz. 7/17/06. PDF.
NASCAR Woos Hispanic Fans.Jennifer Ludden. npr - Morning Edition. NASCAR, the traditionally white, Southern racing circuit, is trying to draw a Hispanic audience. 11/24/06
Translating Hispanic Marketing into Shareholder Value. New Study Reveals Connection between Hispanic Marketing Investment and Return on Equity. Yahoo Finance. 12/04/06
U.S. Hispanic Ad Agencies Continue Double-Digit Growth. Expanded Services Target English Speakers, First-Time Advertisers. By Laurel Wentz. AdAge.com. 12/04/06
TNS: Total Ad Spending +4% and Hispanic +19.1% in first 9 months of 2006.Spanish Language Television, leveraging the World Cup event, experienced a 19.1 percent increase in ad spending to $3.22 billion. TNS 12/05/06
How To Tap the Hispanic Market. By Stacy Perman. Forget stereotypes. Small businesses need insight and bilingual ads to attract a population that will make up 25% of the U.S. by 2050. 7/12/06
Presentation on a New Model of Latino Cultural Identity Anticipated to Transform the Way Marketers and Advertisers Connect With Hispanic Consumers. Chairman Carl Kravetz, Association of Hispanic Advertising Agencies. Presentation. 9/20/06. Presentation
Hispanics More Loyal to Brands Advertising in Spanish: Study. Roberta Vasconcelos, DM News. 10/04/06
Connecting with the US Hispanic Market Online. Idiom Technologies & Captura Group, Inc. 6/06
Sony Delivers Feliz Navidad to Mexico.Emily Burg from Media Post, 11/28/06
Capital Media on Gain with U.S. Hispanic Market.Sarah Littman, DMNews. Direct Response TV. 11/20/06
The Multicultural Marketing Equation: Implications for Online Marketing.Felipe Korzenny, Florida State University. 11/15/06
Reach U.S. Hispanics Through Online Marketing. Interactive Advertising Bureau
Hispanics outpace general market in entertainment and next-generation technological gadgets. Children, acculturation, impact ownership. Synovate. 9/13/06
Hispanic/Latino Market Profile.Magazine Publishers of America
Mujer Power.Meeting the Needs of the US Latina Consumer. Juan Guillermo Tornoe. 9/06
Marketers Use Finesse in Reaching Hispanics. Direct-Response Industry Preaches Cultural Sensitivity. By Brad Pomerance. Special to TelevisionWeek. 11/27/06
Advertising on Hispanic Web Sites more than triples since 2002. Major advertisers expect to spend $132 million in online advertising targeted to U.S. Hispanics this year, up 32 percent from last year according. Hispanic Business magazine. 12/04/06
Media Report 2006: Top Advertisers in the Hispanic Market. HISPANIC BUSINESS Magazine. 12/06
Top 20 Independent Hispanic Advertising Agencies. HISPANIC BUSINESS Magazine. 12/06
Changing the Structure of U.S. Hispanic Marketing. There is a crisis in Hispanic marketing...By Jacob Beniflah. HISPANIC BUSINESS Magazine. 12/06
The Apartheid of American Marketing. Suzanne Irizarry de Lopez. ...marketers, researchers, advertising agencies and media often treat “Hispanics” as a separate group from Whites, Blacks and Asians, when “Hispanics” actually include people who either identify also with one or more of the aforementioned racial groups... 6/06
Can some of these findings apply to your business?
Adelante: Recommendations for effective library service to the Spanish-speaking. A 1994 report by The California State Library Task Force on Serving Spanish-speaking Communities. Provides information for public libraries and library staff who wish to deliver more effective services to Spanish speakers
¡Bienvenidos! Outreach and Publicity for Spanish Speakers. Susannah Mississippi Byrd, ALA Editions. 6/01/05
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