Use CLICROI because we understand the importance of establishing customer loyalty and long-term ROI -- to your brand, right now, in the world-wide Hispanic community

Use CLICROI because no one offers a better-targeted, more cost-effective way to connect with your customer, now.

Use CLICROI, because ROI is truly Key

THE SECOND TIER IS THE FRONT LINE

CLICROI utilizes Search Engine Marketing, SEM, top Web sites and so-called second tier web sites. We get results from the aggregate of broadly diverse visitors found in the Second Tier. And at CLICROI, we measure the results, seven days a week, providing you with instantly trackable and actionable. Precise changes, to message and content, can be made quickly as time and circumstances dictate.

ABOUT SEÑOR CLICROI 

The idea for CLICROI first occurred to Nelson Merchan as he observed and in some cases participated in the explosive growth of the Blogosphere before it was even called the “Blogosphere”, back in 2000. Recognizing the immense potential of the Internet as a means to build bridges to mutual understandings, to foster shared interests, and to grow market opportunities, Nelson put his idea on hold until the summer of 2006, when he decided to launch CLICROI.

With 14 years’ experience finding access to challenging markets (like the often difficult-to-reach Hispanic segment) and, once in place, widening the revenue stream, Nelson has proven himself again and again as a major contributor to a healthy corporate bottomline through creative cost-containment and revenue-generating ideas.

Leading market research and information-gathering firms, like TNS and Greenfield Online, figure prominently in Merchan’s background, but he is also no stranger to pounding the pavement in the business process. His background includes Sales and Marketing Manager for Amway Colombia and manager of the sales team at Nature’s Sunshine Products that boosted sales 34% in just six months.

Nelson is an active member in the Hispanic community and is on the Board of the Hispanic Center of Greater Danbury, Connecticut. Nelson holds an MBA in Marketing from Georgia State University and a BA from Universidad del Rosario, Bogota, Colombia, along with additional studies in Strategic Marketing at Universidad Javeriana.